Kerala Agriculture Minister VS Sunil Kumar has formally released ‘Coconut Paste’, a first-of-its-type item in the country beneath the brand title MM Originals.
He mentioned this special initiative provides worth additional items of coconut with zero preservative or additives, for customers. Substantial advertising of coconuts from Kerala in India and the global market place will gain the farmers from this region and assist them realize exceptional gain and worth.
Coconut paste to insert zest to South Indian dishes to hit the market place
Made by Mezhukkattil Mills, the item is the result of years of expenditure in R&D, to make coconut usage in food items common and accessible to all. In this practical form, coconut is preserved with patented systems, mentioned Ubais Ali, Executive Director, Mezhukkattil Mills.
With this start, the firm, with forty years of working experience in the coconut business, is stepping into the B2C section after effectively catering to more than 22 worldwide brand names in the B2B section.
Trouble-no cost use
The all set-to-use Coconut Paste opens up countless prospects of including coconut in the diet plan in the most practical and stress-no cost manner, according to the firm.
The item saves time for property-makers while also reducing chores these as grating and grinding and can be made use of in the roasted form in recipes, he mentioned.
The firm has launched two variants — simple and roasted coconut paste, with a shelf lifestyle of up to 12 months. The items are offered on e-commerce platforms these as Amazon, Flipkart and all significant retail markets.