Lego profits soar as parents seek solution for bored kids

Some of its world factories and outlets were being also briefly shut because of to the pandemic and, whilst some have considering the fact that reopened, other people continue being shut, according to the group.

The company said the revenue leap was partly offset by better expenses of world transport following the short-term closure of the manufacturing websites in Mexico and China, as perfectly as investments in new items.

It noticed the number of visits to Lego.com double previous year and, regardless of the pandemic, ploughed in advance with retailer openings – with a different 134 new outlets, like ninety one in China, expanding the chain to 678.

Lego plans to open up a different one hundred twenty websites in 2021, with eighty in China.

Mr Christiansen mentioned: “Persons are wanting for one of a kind and unforgettable bodily brand ordeals, so we will carry on to invest to broaden our world retail footprint, as perfectly as elevate our in-retailer shopping ordeals.

“We will also even more build our e-commerce abilities to assistance on the net shopping on our own and our partners’ platforms.”