Procter & Gamble documented its biggest U.S. product sales acquire in decades on Friday amid elevated need for household staples ranging from toilet paper to laundry detergent owing to coronavirus lockdowns.

P&G’s organic and natural product sales elevated 10% in the U.S. in the third quarter and six% general, with its business enterprise units that make nicely-regarded models these kinds of as Bounty paper towels, Charmin toilet paper, and Pampers diapers showing especially robust progress.

The enterprise is the initially significant maker of household staples to report money success because the coronavirus pandemic that originally ravaged China unfold throughout the world.

“The robust success we sent this quarter are a direct reflection of the integral role our solutions enjoy in meeting the every day well being, cleanliness, and cleaning demands of shoppers about the entire world,” CEO David Taylor reported in a news release.

P&G shares rose one.five% to $123.28 in trading Friday as the enterprise also cut its income forecast for fiscal 2020, citing forex headwinds. It now expects product sales will increase three% to 4%, down from a prior range of 4% to five%.

CFO John Moeller reported the coronavirus pandemic could spark long term variations in client need for specified solutions as Us citizens spend additional time at household and position a bigger priority on cleaning.

“We will provide what will possible become a forever-altered well being, cleanliness, and cleaning focus for shoppers who use our solutions every day or several periods each and every working day,” he informed CNBC.

P&G’s strongest third-quarter product sales progress was in its well being treatment division, up 9%, and cloth and household treatment unit, up 10%. Consumers are performing additional weekly hundreds of laundry with additional objects of clothing becoming washed right after becoming worn when, in accordance to Moeller.

The grooming business enterprise, which consists of shaving solutions, was the only P&G segment to report a decline in organic and natural product sales.

“The significant concern experiencing P&G is how the enterprise will fare in an economic downturn,” MarketWatch reported. “P&G’s lineup is dominated by higher-conclusion solutions, and quality choices from all-normal diapers to higher-tech razors have buoyed success in modern years.”

Web product sales for the quarter rose five% to $seventeen.two billion although diluted internet earnings per share were $one.twelve, up eight%.

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